Your Older Brother
The Creative Personal Brand Upgrade
a guided experience from Your Older Brother
a masterclass from Your Older Brother
See What You'll Create
Founding Preorder · $999 $499 · Launching Winter 2026
Founding Preorder · $999 $499 · Launching Winter 2026
Founding Preorder · $999 $499 · Launching Winter 2026
FOR EXCEPTIONAL FOUNDERS

Look As Serious As What You're Building

Build the story, identity, digital home, and creative system that make your caliber and point of view impossible to miss.

WATCH THE FILM
I'M READY TO LEVEL UP
RESERVE MY PLACE
RESERVE MY PLACE
SEE WHAT YOU'LL CREATE
Your story. Your identity. Your digital home. Your Brand Bible. Your Creative Operating System.
INTRODUCING

The Founder Brand Upgrade

Three days.
One guided creative sprint.
One complete brand foundation.
THE PROBLEM

You May Be Farther Along Than You Look

Your presence hasn’t caught up to your progress.

You’ve got traction
but it’s not obvious.
You’ve got credibility
but it isn’t translating.
You’ve got vision
but your presence still feels early.
You’ve got potential
but the way you show up still undersells it.
People can only respond to what they can see.
Before the meeting, the introduction, the opportunity, or the reply, people are already forming an impression. Your brand gives you a say in what it becomes.
the startup looking for its next leader
Looked you up. Didn’t feel your value.
the investor you got intro’d to
Opened your site. Didn’t feel the upside.
the partner you want to build with
Checked you out. Couldn’t see the edge.
the journalist who could feature you
Looked you up. Didn’t see the angle.
the event host checking your RSVP
Checked your profile. Felt no pull.
the client with money to spend
Clicked through. Didn’t feel the level.
the operator you want in early
Looked you up. Didn’t see the vision.
the advisor you want in your corner
Opened your site. Saw no clear signal.
the friend who wants to refer you
Went to your page. Had nothing to send.
the recruiter for the role you want
Scanned your profile. Kept moving.
the investor you got intro’d to
Opened your site. Didn’t see the vision.
the startup looking for its next leader
Looked you up. Didn’t see the difference.
“A personal brand has a 20x stronger cut-through than a business brand.”
Whether we like it or not, people are making instant, typically irreversible first impressions of us online
Psychologically, people need to define you, to hold onto something; oh he’s the finance guy in NYC, or he’s the sailer from Miami, or he’s the film guy from Austin. The categorization is psychologically-wired into all of us subconsciously, beyond our control.
“Your personal brand gets 20 times more cut-through then your business brand.”
Daniel Priestley, founder + author of Key Person of Influence
Your Brand Bible
The blueprint of your identity — your story, values, and visual direction in one clear system.
Your Creative Digital Home
A clean, story-driven site that expresses who you are and what you stand for — your world, clearly defined.
Your Cinematic Digital Presence
Your identity brought to life in full screen — bold, warm, and unmistakably you. This is how the world experiences you online.
Your identity translated into a stunning online experience — immersive, warm, and unmistakably you. This is how the world meets you before they ever shake your hand.
Your Identity, Anywhere
A seamless mobile version of your site — your story, anywhere.

It's truly the best defense against AI taking your job

Over the coming years, with AI becoming more and more prevalent, most jobs will be replace. With a personal brand, you can prevent that.
So how do we define
“personal branding”?
It’s the thoughtful, strategic process of:
01 Creating
You’ve been creating this life of yours since you arrived
02 Positioning
We strategically craft a style and story that sets you apart
03 Maintaining
We will iterate on your brand so it stays impactful and honest
a positive and authentic impression of oneself
based on a unique combination of individual characteristics,
(THE THINGS THAT MAKE YOU, YOU)
Used to DJ in college
Notices what
others miss
Reliable
Learns through
failure
Builds spreadsheets for fun
Seeks beauty
in the chaos
Reads 30 books a year
Grew up in three
countries
Curious
Finds flow in
helping others
Descriptive
Constantly
reinvents himself
Reliable
Thrives in
discomfort
Technical
Craves meaning
in work
Notices what
others miss
Used to DJ in college
Learns through
failure
Reliable
Seeks beauty
in the chaos
Builds spreadsheets for fun
Grew up in three
countries
Reads 30 books a year
Finds flow in
helping others
Curious
Constantly
reinvents himself
Descriptive
Thrives in
discomfort
Reliable
Craves meaning
in work
Technical
Used to DJ in college
Notices what
others miss
Reliable
Learns through
failure
Builds spreadsheets for fun
Seeks beauty
in the chaos
Reads 30 books a year
Grew up in three
countries
Curious
Finds flow in
helping others
Descriptive
Constantly
reinvents himself
Reliable
Thrives in
discomfort
Technical
Craves meaning
in work
Notices what
others miss
Used to DJ in college
Learns through
failure
Reliable
Seeks beauty
in the chaos
Builds spreadsheets for fun
Grew up in three
countries
Reads 30 books a year
Finds flow in
helping others
Curious
Constantly
reinvents himself
Descriptive
Thrives in
discomfort
Reliable
Craves meaning
in work
Technical
Used to DJ in college
Notices what
others miss
Reliable
Learns through
failure
Builds spreadsheets for fun
Seeks beauty
in the chaos
Reads 30 books a year
Grew up in three
countries
Curious
Finds flow in
helping others
Descriptive
Constantly
reinvents himself
Reliable
Thrives in
discomfort
Technical
Craves meaning
in work
Notices what
others miss
Used to DJ in college
Learns through
failure
Reliable
Seeks beauty
in the chaos
Builds spreadsheets for fun
Grew up in three
countries
Reads 30 books a year
Finds flow in
helping others
Curious
Constantly
reinvents himself
Descriptive
Thrives in
discomfort
Reliable
Craves meaning
in work
Technical
which signal a certain promise to a target audience
(YOUR GIFTS AND THOSE LUCKY ENOUGH TO RECEIVE THEM)
New
Friends
🧱 Operates with
integrity
Kind-Hearted
Woman
🗺️ Thinks in systems —
always sees the whole map
Recruiters
😋 Brings joy and comfort
to everyday moments
✨ Finds the joy in everything
Clients With
Budgets
📸 Captures the best moments,
never needs the spotlight
🧗 Plays the long game
Personal Brand
Collaborators
🤙 Keeps it real,
not perfect
Founders &
Startup Teams
🌪️ Turns chaos into clarity
🧩 Solves complex problems
without panicking
🧊 Stays calm in chaos
Social Circles
🏃 Doesn’t say much,
but moves with purpose
Your Future Wife
📊 Adds soul to strategy
UHNWIs
📸 Captures the best moments,
never needs the spotlight
✨ Finds the joy in everything
Clients With
Budgets
☕ Brings chill energy
when people need it
Future Business
Partners
👂 Knows how to listen
🧼 Keeps things clean —
from his kicks to his calendar
Angel Investors
Hiring
Managers
🎨 Brings
ideas to life
Government
Representatives
🎧 Shares music that
matches the moment
Dog Owners
📊 Adds soul
to strategy
✨ Finds the joy in everything
Clients With
Budgets
📸 Captures the best moments,
never needs the spotlight
🧗 Plays the long game
New
Friends
🎨 Brings
ideas to life
Social Circles
👁️ Sees what others don’t
🧠 Leads with care, not ego
🎨 Brings
ideas to life
HNWIs
🏃 Doesn’t say much,
but moves with purpose
Potential
Investors
📊 Adds soul to strategy
Creative
Collaborators
📸 Captures the best moments,
never needs the spotlight
✨ Finds the joy in everything
Big Brands
🧗 Plays the long game
Local
Nonprofits
🎨 Brings
ideas to life
👁️ Sees what others don’t
Festival
Organizers
🎧 Shares music that
matches the moment
Founders &
Startup Teams
🧢 Shows up real — hoodie,
hat, heart and all
Executives &
Decision-Makers
🧠 Can talk about anything
— from fantasy to finance
Industry
Peers
🚪 Doesn’t wait to be asked
— just handles it
🎉 Turns any meal into a vibe
Future Business
Partners
🛋️ Makes people
feel comfortable
🎯 Always has your back
Freelance
Clients
🔧 Shares tools, time,
and advice without ego
Modeling Agencies
🍗 Gathers people with
food, fun, or football
😂 Has a meme
for every mood
🏃 Doesn’t say much,
but moves with purpose
Course Creators
& Educators
🔁 Learns, improves, repeats
Corporate Talent Scouts
📊 Adds soul to strategy
Podcast Hosts /
Media Gatekeepers
📸 Captures the best moments,
never needs the spotlight
✨ Finds the joy in everything
Mentors &
Advisors
🔁 Learns by doing —
shares what works
Executives &
Decision-Makers
🕰️ Times pop culture
references perfectly
💸 Models smart money habits
without preaching
through differentiated imagery + narrative.
(THE STYLE + STORY THAT SETS YOU APART FROM EVERYONE ELSE)
“I don’t talk much.
My work speaks louder.”
📸 Through Someone Else’s Lens
“I’m not perfect, but I’m
present — and that’s rare.”
🌻 Warm & Natural Lighting
“I wasn’t the smartest —
just the most curious.”
📖 Analog & Introspective
“Moved out at 17. Never
stopped betting on myself.”
🖌️ Low-Key Artist Lens
“Built my first business with
duct tape and Discord.”
🪞 Reflection & Depth
“Therapy gave me a language
I didn’t grow up with.”
📸 Shot by a Friend
“I take my time — but
I always deliver.”
🌍 Repping My Culture
“Moved 5 times before I was 12
— now I can talk to anyone.”
☁️ Soft Focus, Dreamy Vibes
“Therapy gave me a language
I didn’t grow up with.”
🧵 Monochrome Minimalism
“Built my first business with
duct tape and Discord.”
🌌 Cosmic / Surreal Visuals
“Music raised me more than teachers did.”
🧊 Cool Tones & Clean Lines
“I quote TV shows to
connect with people.”
✨ Highlights & Dust Overlays
“Moved 5 times before I was 12
— now I can talk to anyone.”
📷 Hometown Roots
“Grew up fixing stuff because we
couldn’t afford replacements.”
🎞️ Cinematic Shadows
“Used memes to survive school.
Now I create them to help others.”
📊 Diagrams That
Tell a Story
“Moved out at 17. Never
stopped betting on myself.”
📷 Gritty Film Texture
📸 Shot by a Friend
“I quote TV shows to
connect with people.”
📹 Caught in the Creative
🌻 Warm & Natural Lighting
“I’m not perfect, but I’m
present — and that’s rare.”
🌍 Repping My Culture
✨ Highlights & Dust Overlays
“I wasn’t the smartest —
just the most curious.”
🌈 Bold Color Statements
🌌 Cosmic / Surreal Visuals
“I didn’t go viral — I got consistent.”
🧠 Visual Intelligence
“Grew up fixing stuff because we
couldn’t afford replacements.”
🎮 Modern Subculture
“I’m not loud, but I am clear.
That’s my superpower.”
🌍 Cultural Identity
“My family ran a restaurant. I learned
to read people between orders.”
🔧 Process Over Polish
“I don’t chase hype. I
create steady momentum.”
🌇 Golden Hour Grit
“Moved 5 times before I was 12
— now I can talk to anyone.”
🪞 Reflection & Depth
“I show up early, stay late,
and keep it clean.”
🖼️ High Contrast & Shadows
“I used to overthink.
Now I just lead with honesty.”
🎨 Moodboard-Style Layouts
“Failure didn’t break me
— it trained me.”
🚀 Builder’s POV
“I explain things the way I wish
someone explained them to me.”
🖌️ Rough Sketches
“Started editing for fun. Now I tell
stories that make people feel.”
“Moved out at 17. Never
stopped betting on myself.”
🎞️ Cinematic Shadows
“I take my time — but
I always deliver.”
🧠 Visual Intelligence
📐 Tight Crops & Symmetry
✍️ Handwritten Notes & Scribbles
🧼 Clean & Minimal
“No connections, no shortcuts —
just effort, clarity, and showing up.”
🌀 Glitch/Analog Editing
“Therapy gave me a language
I never had growing up.”
🧳 Cultural Pattern Play
🎞️ Desaturated Drama
“Music raised me more
than teachers did.”
Simply put, it’s the truest sense of you — communicated in a way that resonates.
It’s strategy meets soul.
It’s strategy meets soul.
It’s strategy meets soul.
It’s strategy meets soul.

The quest is to establish TRUST

“YES, I FEEL COMFORTABLE INVESTING TIME & ENERGY IN THIS PERSON”
How do we build trust?
AUTHENTICITY
The truest sense of you, letting your freak flag fly
+
CONSISTENCY
Looking, sounding, and feeling like you everywhere
+
VALUE
The gift you give to the world that makes work play
how do we effectively share those things?
STORYTELLING
Opening their hearts and memory bank, not just their minds.
how do we effectively tell your story?
YOUR PERSONAL BRAND
The thoughtfully-created, authentically-driven positioning of you within the marketplace of life.
ONE FOUNDER. ONE RECOGNIZABLE WORLD.
EXPERIENCE
POINT OF VIEW
CONVICTION
CHRIS MILLER
FOUNDER + STRATEGIST
AMBITION
TASTE
VISION
The pieces are already there:
The opportunity is turning them into
one recognizable world.
WHAT YOU'LL CREATE

You Don’t Finish With A Course. You Finish With A Brand.

A complete system for what you mean, how you look, and how it comes to life.

VERBAL IDENTITY
What you mean
Mission
Promise
Positioning
Core Beliefs
Values
Personality
Voice
Story
Tagline
VISUAL IDENTITY
How you look
Wordmark
Typography
Color Palette
Photography Direction
Visual Philosophy
Creative Principles
Photographer Creative Brief
AI Creative Brief
Visual Boundaries
BRAND EXPRESSION
How it comes to life
Digital Home
Personal Domain
Professional Email
Business Cards
Stationery
Email Signature
Essential Physical + Digital Touchpoints
01 Your Wordmark
Your name, custom-styled like a signature logo. Not cheesy. Not overdone. Just sleek, sharp, and memorable — like if Apple and you had a baby.
02 Color Palette
Your name, custom-styled like a signature logo. Not cheesy. Not overdone. Just sleek, sharp, and memorable — like if Apple and you had a baby.
03 Typography
Your name, custom-styled like a signature logo. Not cheesy. Not overdone. Just sleek, sharp, and memorable — like if Apple and you had a baby.
04 Textures
Your name, custom-styled like a signature logo. Not cheesy. Not overdone. Just sleek, sharp, and memorable — like if Apple and you had a baby.
05 Imagery Style
Your name, custom-styled like a signature logo. Not cheesy. Not overdone. Just sleek, sharp, and memorable — like if Apple and you had a baby.
YOUR
Photography Playbook
We begin on the ground floor, to build the foundation that will drive all other aspects of your brand and digital presence. We begin on the ground floor, to build the foundation that will drive all other.
01 The Photos You Need
This is your personal mission — what you're here to do, create, change, or represent. Not some corporate buzzword salad, but one to two sentences that distill how you want to impact the world and why it matters to you. When you know your mission, you walk different. You speak different. You live with intention — and others feel it.
02 How To Produce Your Photos
This is your commitment to the people who encounter you — the experience you consistently deliver. It's how others begin to trust you. Whether it's dependability, originality, insight, or connection, we define what you bring to the table — and make it easy for others to believe in you.
03 Your Story
People don’t connect with resumes — they connect with journeys. This is your hero's arc, told through your highs, lows, pivots, and purpose. When written right, your story makes people want to root for you, work with you, and learn from you. It adds emotional depth to your online presence — which most guys never show.
04 Your Value
This is where we identify the key traits that make you uniquely magnetic — then bake those into your language, tone, and presence. Whether you’re “ambitious with a sense of humor” or “stoic with a poetic streak,” we turn that personality into a brand people can feel.
05 Your Voice
Your voice is the emotional tone behind your words — are you calm and grounded? Energetic and witty? Thoughtful and direct? We define how you naturally communicate and translate that into a consistent writing and speaking style. This makes your content feel more human, more polished, and more you.
06 Your Personality
This is where we identify the key traits that make you uniquely magnetic — then bake those into your language, tone, and presence. Whether you’re “ambitious with a sense of humor” or “stoic with a poetic streak,” we turn that personality into a brand people can feel.
07 Your Values
The beliefs that guide how you live — and how you show up. Your values shape your tone, your story, your style — and they make your brand feel real, not just impressive. When they’re clear, they filter who you attract and how you’re remembered. Most guys overlook this part, but it’s what gives your brand a backbone. It’s not about perfection — it’s about alignment.
08 Your Tagline
Not a cheesy slogan — a distillation of your energy and value into one short, punchy line. Think of it like your personal headline — the phrase that sticks in people’s minds long after they leave your page. Something they’ll repeat when talking about you.
01 Introduction
This is your personal mission — what you're here to do, create, change, or represent. Not some corporate buzzword salad, but one to two sentences that distill how you want to impact the world and why it matters to you. When you know your mission, you walk different. You speak different. You live with intention — and others feel it.
02 About
This is your commitment to the people who encounter you — the experience you consistently deliver. It's how others begin to trust you. Whether it's dependability, originality, insight, or connection, we define what you bring to the table — and make it easy for others to believe in you.
03 Your Story
People don’t connect with resumes — they connect with journeys. This is your hero's arc, told through your highs, lows, pivots, and purpose. When written right, your story makes people want to root for you, work with you, and learn from you. It adds emotional depth to your online presence — which most guys never show.
04 Your Value
This is where we identify the key traits that make you uniquely magnetic — then bake those into your language, tone, and presence. Whether you’re “ambitious with a sense of humor” or “stoic with a poetic streak,” we turn that personality into a brand people can feel.
05 Your Voice
Your voice is the emotional tone behind your words — are you calm and grounded? Energetic and witty? Thoughtful and direct? We define how you naturally communicate and translate that into a consistent writing and speaking style. This makes your content feel more human, more polished, and more you.
06 Your Personality
This is where we identify the key traits that make you uniquely magnetic — then bake those into your language, tone, and presence. Whether you’re “ambitious with a sense of humor” or “stoic with a poetic streak,” we turn that personality into a brand people can feel.
07 Your Values
The beliefs that guide how you live — and how you show up. Your values shape your tone, your story, your style — and they make your brand feel real, not just impressive. When they’re clear, they filter who you attract and how you’re remembered. Most guys overlook this part, but it’s what gives your brand a backbone. It’s not about perfection — it’s about alignment.
08 Your Tagline
Not a cheesy slogan — a distillation of your energy and value into one short, punchy line. Think of it like your personal headline — the phrase that sticks in people’s minds long after they leave your page. Something they’ll repeat when talking about you.
+
01 Telling Your Story
This is your personal mission — what you're here to do, create, change, or represent. Not some corporate buzzword salad, but one to two sentences that distill how you want to impact the world and why it matters to you. When you know your mission, you walk different. You speak different. You live with intention — and others feel it.
02 How To Signal Effectively
This is your commitment to the people who encounter you — the experience you consistently deliver. It's how others begin to trust you. Whether it's dependability, originality, insight, or connection, we define what you bring to the table — and make it easy for others to believe in you.
03 Your Story
People don’t connect with resumes — they connect with journeys. This is your hero's arc, told through your highs, lows, pivots, and purpose. When written right, your story makes people want to root for you, work with you, and learn from you. It adds emotional depth to your online presence — which most guys never show.
04 Your Value
This is where we identify the key traits that make you uniquely magnetic — then bake those into your language, tone, and presence. Whether you’re “ambitious with a sense of humor” or “stoic with a poetic streak,” we turn that personality into a brand people can feel.
05 Your Voice
Your voice is the emotional tone behind your words — are you calm and grounded? Energetic and witty? Thoughtful and direct? We define how you naturally communicate and translate that into a consistent writing and speaking style. This makes your content feel more human, more polished, and more you.
06 Your Personality
This is where we identify the key traits that make you uniquely magnetic — then bake those into your language, tone, and presence. Whether you’re “ambitious with a sense of humor” or “stoic with a poetic streak,” we turn that personality into a brand people can feel.
07 Your Values
The beliefs that guide how you live — and how you show up. Your values shape your tone, your story, your style — and they make your brand feel real, not just impressive. When they’re clear, they filter who you attract and how you’re remembered. Most guys overlook this part, but it’s what gives your brand a backbone. It’s not about perfection — it’s about alignment.
08 Your Tagline
Not a cheesy slogan — a distillation of your energy and value into one short, punchy line. Think of it like your personal headline — the phrase that sticks in people’s minds long after they leave your page. Something they’ll repeat when talking about you.
+
🧭 A Clear Personal Brand Blueprint

You’ll walk away with a sharp, cohesive roadmap: your story, values, visual style, and voice — all laid out. So whether you're refining your LinkedIn, redoing your IG, or building your site, you’re no longer guessing. You’ve got a system now.

🎨 A Visual Identity That Feels Like You

You’ll create your personal brand’s visual DNA: fonts, colors, a custom wordmark, and a moodboard. It’s subtle but powerful — the kind of polish that makes everything else you touch feel dialed-in.

📸 A Shot List & Strategy for Profile-Worthy Photos

No more awkward “which one looks better?” decisions. You’ll leave with a 3-part photo blueprint (hero, trust, social), plus guides for shooting on your own, with a friend, or even on film. All you have to do is capture what’s already true about you.

🌐 A Blueprint for a Clean, Credible Personal Website

You’ll know exactly what to include and how to lay it out — whether you build it in a weekend or over the next few weeks. Your story. Your taste. Your vibe. All in one place.

📚 A Curated Taste Profile That Builds Connection

Your favorite films, books, music, and ideas — elevated into a conversation starter. Paired with short reflections, it’s a low-key flex that instantly sets you apart and makes people want to know more.

✍️ A Rewritten Bio That Builds Trust + Curiosity

You’ll use our plug-and-play prompts to craft a bio that actually feels like you — one that balances humility, intrigue, and identity, whether it’s for Instagram, LinkedIn, or a dating app.

💡 A New Framework for Being Seen — With Confidence

Maybe for the first time, you’ll stop wondering how people see you… and start owning it. You’ll know what you’re signaling. You’ll know what they’re feeling. And you’ll be proud of the message you’re sending — even when you’re not saying a word.

Your Brand Bible brings it all together into one source of truth.
Your Creative Operating System you can return to every time you write, design, post, pitch, hire, brief a collaborator, or prompt AI.
THE JOURNEY

Designed To Feel Like A Weekend With Your Older Brother

Go at your own pace. Or clear a weekend, shut everything else out, and treat it like we’re hanging out together — jamming on who you are, how you want to show up, and what deserves to exist.

CHAPTER 01 — DISCOVER
Find what's already there.
Turning what’s true into what’s clear.

Your story, values, beliefs, personality, point of view, positioning and voice.

MARCUS GUIDING YOU
MARCUS GUIDING YOU
MARCUS GUIDING YOU
“those things matter most to me”
"calm"
“What do you want to be known for?”
“What do people come to you for?”
MARCUS GUIDING YOU
MARCUS GUIDING YOU
MY BRAND STORY
“steady under pressure”
CHAPTER 02 — DESIGN
Give it a visual language.

Your wordmark, typography, color, imagery and creative world.

From intuition to a visual language.
A. WORDMARK SELECTION
B. COLOR PALETTE
C. TYPOGRAPHY PAIRING
D. IMAGERY DIRECTION
E. APPLICATION PREVIEW
CHAPTER 03 — SHARE
Bring it into the real world.

Your Digital Home, essential touchpoints, and system for showing up consistently.

So the right people instantly get it.
Everything you need. Nothing you don't.
No design degree. No coding. No agency dependency.
WHAT YOU'LL LEARN

Let's take a look inside

This is not education. It's an activation.

Chapter 1: Welcome to the Age of the Personal Brand
You don’t need more attention — you need more alignment.
Chapter 2: What Makes A Brand Magnetic
Clarity is the new charisma — and most guys don’t have it.
Chapter 3: Your Creator Toolkit: No Experience Needed
You don’t need to be “techy” — you just need the right tools.
Chapter 4: Fonts, Wordmarks & Color Palettes
This is the DNA of your brand — subtle but unforgettable.
Chapter 5: Photos That Actually Feel Like You
Most guys choose the wrong photos — we’re gonna fix that fast.
Chapter 6: Build Your Personal Website
Your digital home base — modern, clean, and totally yours.
Chapter 7: Culture Signals: Show, Don’t Just Tell
Your taste is your brand — and sharing it is a power move.
Chapter 8: Lock Down Your Domain & Email
This tiny shift changes how people see you — and how you see yourself.
Chapter 9: Instagram Bio & Link Strategy
This tiny little space is your first impression — make it count.
Chapter 10: Stock + Mood Imagery to Elevate Your Brand
Even if you’re not posting much — this makes your vibe feel complete.
Chapter 11: The Power of Mystery & First Impressions
You don’t need more attention — you need more alignment.
Chapter 12: The Psychology of “Put Together”
Once you look dialed-in, everything starts working differently.
THE CHERRY ON TOP

The Bonuses, Only For Insiders

Save yourself years of confusion and discomfort, download my last two decades of becoming a man

SCROLL
BONUS #1
The Social & Dating App Profile Playbook
My exact playbook for crafting profiles that stand out, spark curiosity, and get the right people leaning in.
BONUS #2
10 Major Constructs I Had To Unlearn To Unlock My Dream Life
Skip the years of confusion — adopt the mindsets that actually move your life forward.
BONUS #3
My 10 Personal Checklists To Crush Life
Your daily, weekly, and situational cheat codes — all done for you.
BONUS #4
My Personal Top 5: The Books, Movies, Shows & Songs That Changed Me
Use these stories to deepen your taste, expand your mind, and upgrade your creative instincts.
BONUS #5
The Resume: Reimagined For 2026
A complete redesign for the new world — clean, cinematic, and impossible to ignore.
You get all five bonuses as a gift from me — two decades of lived experience distilled so you can spend less time guessing and more time growing.
We’re not fucking around. Your Older Brother is here.
I'M READY TO LEVEL UP
I'M READY TO LEVEL UP
“Marcus is the real deal. This course is an absolute steal.”
CASSIUS CORRIGAN
HBO, Hulu Filmmaker
“You're in good hands. Marcus is one of the best designers of our generation.”
ROY CHUNG
🦄 Startup Founder, Apollo.io
“There's simply no one like Marcus. Working with him will change your life.”
ALEX VON HOFMANN
Former CEO Musical.ly (aka TikTok)
“What can I say - Marcus is an absolute force. If you let him help you, you will never be the same.”
DREW TODD
Startup Founder + CEO/CMO, Feals Gummies
“Your in good hands. Marcus is one of the best designers of our generation.”
CASSIUS CORRIGAN
Startup Founder
“Your in good hands. Marcus is one of the best designers of our generation.”
DREW TODD
Startup Founder
“Your in good hands. Marcus is one of the best designers of our generation.”
DREW TODD
Startup Founder
“Your in good hands. Marcus is one of the best designers of our generation.”
DREW TODD
Startup Founder
WHAT YOU REALLY LEAVE WITH

Don’t Just Build A Brand. Build Better Judgment.

AI can generate a hundred logos, websites, images, headlines or ideas before lunch. The valuable skill is knowing which one is right — and why.

Your Older Brother helps you develop the creative judgment to choose with intention, edit with confidence, and recognize what actually feels like you.

Execution is becoming infinite.
‍Judgement is becoming priceless.
YOUR DIGITAL HOME

A Digital Home That Looks As Serious As What You’re Building

Your story, positioning, identity, and point of view come together in one cinematic digital home — built to make the right first impression before you ever enter the room.

01 — A WORLD, NOT A BIO
Your story, made visible.
Your experience, point of view, values, work, influences, and ambitions become a story and world people can actually feel — and see themselves in.
02 — UNDERSTOOD IN SECONDS
Make the right people want to know more.
From an intro, a Google search, or a social profile, people can quickly understand who you are, what you care about, and why you matter.
03 — YOUR BRAND, IN MOTION
Where your whole system comes alive.
Your voice, typography, color, imagery, and creative principles become one cinematic, buttery experience across desktop, tablet, and mobile.
04 — DESIGNED TO GO LIVE
Most of the decisions are already made.
Choose your framework, plug in what you created, and turn your brand into a polished digital home you’re proud to send anywhere.
Discover who you are. Design how it looks. Share it with the world.
YOUR CREATIVE OPERATING SYSTEM

One Source Of Truth For Every Creative Decision

Your Brand Bible turns the decisions you make throughout the experience into a system you can return to whenever you write, design, launch, hire, brief a collaborator, or prompt AI.

VOICE
VALUES
BELIEFS
STORY
WORDMARK
TYPOGRAPHY
COLOR
IMAGERY
VOICE
Know what you sound like before you start writing.
Define the tone, vocabulary, and verbal instincts that make what you say feel recognizably yours.
01 / 07
VALUES
Know what matters before the choices get harder.
Define the words, tone, vocabulary, and verbal instincts that make everything you say feel recognizably yours.
02 / 07
CORE BELIEFS
Put words around how you see the world.
Capture the convictions and perspectives that give your ideas a deeper point of view.
03 / 07
STORY
Turn what you’ve lived into something people remember.
Shape the experiences, patterns, and turning points that explain who you are and why you care.
02 / 07
WORDMARK
Give your name a signature people learn to recognize.
Build a wordmark with enough character, restraint, and flexibility to work wherever your name appears.
04 / 07
TYPOGRAPHY
Choose type with a reason, not just b/c it looks good.
Build a pairing that gives your ideas hierarchy, personality, and consistency wherever they appear.
05 / 07
COLOR
Build a palette people begin to associate with you.
Create a flexible color system that carries mood and recognition without making everything feel identical.
06 / 07
IMAGERY
Give every image a point of view before the shot.
Define the mood, composition, subjects, and visual cues that keep photography and AI imagery inside the same world.
07 / 07
OVERVIEW
VOICE
VALUES
WORDMARK
TYPOGRAPHY
COLOR
IMAGERY
OVERVIEW
OVERVIEW
Your Brand Bible brings every decision together in one place.
From your mission and voice to your visual identity and imagery, this is the source of truth for everything you create.
01 / 08
OVERVIEW
Your Brand Bible brings every decision together in one place.
From your mission and voice to your visual identity and imagery, this is the source of truth for everything you create.
01 / 08
OVERVIEW
Your Brand Bible brings every decision together in one place.
From your mission and voice to your visual identity and imagery, this is the source of truth for everything you create.
01 / 08
OVERVIEW
Your Brand Bible brings every decision together in one place.
From your mission and voice to your visual identity and imagery, this is the source of truth for everything you create.
01 / 08
OVERVIEW
Your Brand Bible brings every decision together in one place.
From your mission and voice to your visual identity and imagery, this is the source of truth for everything you create.
01 / 08
OVERVIEW
Your Brand Bible brings every decision together in one place.
From your mission and voice to your visual identity and imagery, this is the source of truth for everything you create.
01 / 08
OVERVIEW
Your Brand Bible brings every decision together in one place.
From your mission and voice to your visual identity and imagery, this is the source of truth for everything you create.
01 / 08
OVERVIEW
Your Brand Bible brings every decision together in one place.
From your mission and voice to your visual identity and imagery, this is the source of truth for everything you create.
01 / 08
So the next thing you create doesn’t begin with a blank page.
‍It begins with you.
WHAT COMES NEXT

Build It Once.
‍Create From It For Years.

Your Brand Bible becomes a Creative Operating System for everything you create next — so every new idea can feel intentional, consistent, and unmistakably yours.

KEYNOTE
BOOK
COURSE
DOCS
SERIES
ALBUM
PRODUCT
FILM
Keynote
Slides, speaker reel, event identity, and every touchpoint around the stage.
Book
Cover, interior, audiobook, tour, launch, and all the decisions that bring the idea into world.
Course
Lessons, workbooks, slides, video, community, and launch materials, all shaped by one consistent.
Documents
Business plans, executive summaries, proposals, and materials that carry the same standard.
Video Series
Episodes, titles, thumbnails, sets, and promotion, all working together through one.
Album
Artwork, lyrics, videos, merch, live visuals, and release materials, all designed to feel like one.
Product
Product vision, founder story, launch thinking, and surrounding materials, all guided by a clear.
Film
Titles, posters, trailers, credits, press, and promotion in one visual world.
One Identity. One System.
A World You Can Keep Building.
YOUR GUIDE

Your Brand Bible turns the decisions you make throughout the experience into a system you can return to whenever you write, design, launch, hire, brief a collaborator, or prompt AI.

Twenty Years Of Creative Direction, Distilled Into One System

I’m Marcus Yves — a Creative Director, Founder and Storyteller. I’ve spent two decades helping people and companies turn what makes them different into something other people can immediately see, understand and remember.

Your Older Brother is that process stripped down to what actually matters — so you can learn the judgment behind the work instead of staying dependent on someone else to make it for you.

WHY I BUILT THIS

I’m Marcus Yves — a Creative Director, Founder and Storyteller. I’ve spent two decades helping people and companies turn what makes them different into something other people can immediately see, understand and remember.

Your Older Brother is that process stripped down to what actually matters — so you can learn the judgment behind the work instead of staying dependent on someone else to make it for you.

WHY I BUILT THIS
20 YEARS
Creative direction
6 CREATIVE PATHS
Curated starting worlds
A COMPLETE BRAND SYSTEM
From story to digital home
HANDS-ON TOOL TRAINING
So you can keep creating
ANOTHER WAY

Your Brand Bible turns the decisions you make throughout the experience into a system you can return to whenever you write, design, launch, hire, brief a collaborator, or prompt AI.

What Would It Take To Build This The Traditional Way?

Brand Strategist
+
Creative Director
+
Identity Designer
+
Web Designer
+
Web Developer
TIME
Weeks or months of coordination
COORDINATION
Multiple specialists to manage
COST
Thousands of dollars
Multiple specialists. Weeks or months of coordination. Thousands of dollars.
And You’d Still Need Someone Else The Next Time.
Learn The System Once.
Own It Yourself.
FOUNDING PREORDER

Get In Before The Price Doubles.

The Founder Brand Upgrade launches Winter 2026 at $899. Reserve your place now for $449 and receive the complete experience when it opens.

$999
$499
SAVE $500 · 50% OFF
RESERVE MY PLACE
One Time Payment
Launching Winter
NO-RISK GUARANTEE
Try it with confidence. If it isn’t right for you, tell us within 30 days and we’ll refund you in full.
WHAT'S INCLUDED
A Complete Brand System. Not Just A Course.
01
The Guided Experience
Discover
Design
Share
02
Your Brand Bible
Your complete Verbal + Visual system in one source of truth
03
Your Brand Expression
Digital Home + essential physical and digital touchpoints
FOUNDING BROTHERS ALSO GET
60-MINUTE PRIVATE BRAND REVIEW
FOUNDING PRICE FOR FUTURE EXPERIENCES
ACCESS TO ALL FUTURE VERSIONS
SHAPE THE EXPERIENCE WITH ME
MORE THAN AN EARLY PRICE

Get In Early. Keep The Advantages.

The $499 founding preorder doesn’t just cost less. You get access, involvement, and personal attention that won’t be part of the standard $999 launch.

Your Final Pass, With Me
01
A private 60-minute Brand Review after you complete your experience.
Pressure-test your story
Sharpen key decisions
Review your final system
Resolve open questions
FIRST 25 ONLY
The System Keeps Getting Better
02
Future improvements to the core experience are included as the system evolves.
New and improved frameworks
Better tools and workflows
Updated AI guidance
New examples and refinements
FUTURE UPDATES
Get In Early, Stay Early
03
Founding Brothers keep preferred access + pricing as Your Older Brother expands.
Preferred pricing
Early access
Founding-only perks
Original cohort status
FOUNDING STATUS
See It Early. Help Shape It.
04
Before launch, you’ll see inside the build and help shape the experience.
Early previews
Test new ideas
Ask better questions
Shape improvements
INSIDE THE BUILD
FIRST 25 BROTHERS
PRIVATE 1:1 REVIEW
FOUNDING ACCESS
FIRST 25 BROTHERS ONLY
Your Final Pass Is With Me
After you complete the experience, we’ll spend an hour together reviewing what you created.
RESERVE MY PLACE
TOGETHER WE'LL...
Pressure-test your story
Sharpen your identity
Review your digital home
Answer any open questions
“You’re building this yourself.

You just don’t have to finish it alone.
We’ll make sure the final version feels unmistakably yours.”
YOUR QUESTIONS, ANSWEREED

A Few Things You May Be Asking

Still on the fence with questions? Read this before you scroll past.

"Is this really for me if I’m building a company, not trying to become an “influencer”?
"What exactly will I leave with?"
"What if I’m not a designer — or particularly good with creative software?"
"Will everyone who goes through this end up looking the same?"
"What if I already have a website, logo, or some branding?"
"Can’t I just use ChatGPT or Claude to do most of this now?"
"Is this really three days? And what if I don’t finish everything?"
"Are there any additional costs?"
"What happens after I preorder — and when do I actually get access?"
"What if “personal branding” feels a little fake or self-important to me?"

All you need is a weekend.
No code, no guesswork, just focus.

I’m guiding you every step of the way.
BEFORE YOU DECIDE
Watch the film.
This masterclass might upgrade you to unsafe levels of confidence and cause you to become unstoppable. Proceed with extreme caution.
*Please note: Your Older Brother will always be free for any younger brother who can’t afford to pay
(That’s what an older brother is for. All I ask is you send me a ten minute video sharing your back story and how you’re working hard to improve your circumstances)
YOUR MOVE

You’ve Already Built Something Worth Seeing.

Now Make It Visible.

You’ve built the experience, perspective and ambition. Now create the system that finally makes it visible.

I'M READY TO LEVEL UP
$999
$499
SAVE $500 · 50% OFF
RESERVE MY PLACE
One Time Payment
Launching Winter
NO-RISK GUARANTEE
Try it with confidence. If it isn’t right for you, tell us within 30 days and we’ll refund you in full.
“I’ll see you inside.” — Marcus
FOUNDER BRAND UPGRADE
Make your caliber impossible to miss.
Questions before joining? marcus@yourolderbro.com
Your Older Brother
Privacy
Terms
Copyright © 2026 Your Older Brother, LLC. All rights reserved.
I'M READY TO LEVEL UP
RESERVE MY PLACE